“Doing business without advertising, is like winking
at a girl in the dark. You know what you are doing, but
nobody else does”. - Stuart Henderson Britt
iCaptive accesses an exceptional audience of
desirable, hard-to-reach business professionals throughout the
business day. Our audiences include consumers who earn above
average incomes making them desirable from an advertiser’s point
of view. The LMC (Lift Media Channel) generates positive, measurable results for our
corporate clients advertising through the medium and we aim to
become an integral part of many leading advertisers' marketing
mix. The same concept has been in operation overseas mainly in
North America as well as China.
The company is currently operating in a
prototype site, No 1 Thibault Square, in Cape Town and has
serviced advertising clients such as Standard Bank, SA Home
Loans, Food Lovers Market, BMW Auto Atlantic, Audi Cape Town and McCarthy Toyota
among others.
iCaptive is a network of
in-building digital signs specialising in
installing and operating flat-panel LCD television displays in
high-traffic areas, such as lifts and lobby areas of commercial
office buildings to target business professionals with
higher-than-average income, at a time when most traditional
media cannot reach them. In partnership with tenant companies
and landlords, iCaptive delivers quality digital content to its
audiences of educated, affluent audiences in these premier
office towers. The audience in the elevator environment is
constantly looking for information to fill in the social void of
a lift ride and as such our network is a welcome and positive
distraction.
Research showed that 96%
of lift users watch the screens regularly; 88% watch every time
they ride the lift; and 70% indicated that lift medium is more
noticeable that other Out-Of-Home Media.
The lift media channel presents an opportunity for companies
looking for innovative ways to target business professionals
that earn higher that average incomes. The iCaptive platform is
a cost effective platform to supplement and complement exposure
in other media. Our approach is based on the most basic
marketing principles:
- identifying the right target market
- frequency
- reach
“It is better to reach 10 000 of the right target groups
of potential customers 10 times with the right message than it
is 100 000 people once. Once frequency level is established then
reach is matter of budget.”
Bill Gibson, Chairman of Knowledge Brokers International.
We have successfully attracted prominent brands such as
Standard Bank, Audi Cape Town, SA Home Loans, Corporate Research
Foundation, McCarthy Toyota, Food Lovers Market and Auto
Atlantic (BMW) to our prototype building, No 1 Thibault Square
in Cape Town.
Below are some of the benefits enjoyed by our clients:
- Best medium to reach corporate clients
- Elevator ads guarantee a captive audience. Elevator
advertising is the most effective advertising available in
terms of consumer awareness, simply because occupants of
elevators are a captive audience surrounded by few
distractions.
- Elevator ads cannot be viewed once and then thrown away.
Nor can they be turned off like TV or web-based forms of
advertising.
- The average number of elevator riders in Thibault Square
is 5,000 people per day, which amounts to more than 40,000
viewers of your ad every month.
- The ad is the first and last thing tenants and guests
see as they begin and end their days, as well as when they
come and go to lunch everyday.
- Elevator ads target higher than average income earners
and decision-makers for companies and households.
- As people move between floors, the products being
promoting are ‘branded’ into consumers’ memories.
- The entertainment value in this environment keeps
elevator riders watching over and over again.
